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Showcase Your Designs At Pure London

Local designers Hannah Vail and Emma Kirwin are encouraging emerging designers

from throughout the North West to enter a new competition to win an opportunity to

showcase their brands to thousands of buyers, influencers, retail and trend experts

at the UK’s leading fashion trade show ‘Pure London’ on 10-12 February 2019.

Eight local designers will be selected to travel to London to showcase their

collections as part of Council’s ‘Designer Enterprise Programme’ following a special

Dragon’s Den-style ‘pitching’ event on 14 December at the Inner City Trust’s Fashion

& Textile Design Centre on Shipquay Street.

In January 2018, Hannah and Emma put forward their ‘perfect pitches’ to judges –

winning the opportunity to showcase their collections at an exclusive exhibitor event

in the lead up to London Fashion Week in February.

Hannah Veil - Local Fashion Designer

Describing the experience as ‘fantastic’ and an important ‘springboard’ in helping

them to grow their businesses, both say that this year’s pitching competition – which

closes for applications on Friday 30 November – offers emerging local designers an

excellent opportunity to continue their journey into the world of fashion and become

the brands of the future.

Hannah Vail is a Derry designer whose workshop is based in the Inner City Trust’s

Fashion & Textile Design Centre. Her range consists of embroidered and printed

casualwear, t-shirts, sweatshirts and hats. She has a concession for her streetwear

brand *Han in Topshop Victoria Square, Belfast and Topshop Foyleside. Having

officially launched in September 2017, Hannah also sells the *han range online

across Europe.

She said: “This year’s trip to London was a brilliant experience – which really helped

me to talk more about my brand and meet so many people working in the fashion


“The whole experience not only helped to build my confidence as a designer – but

also to take my brand more seriously.

“The trade show itself was huge – with lots of buyers – and it was a great opportunity

for me to research and browse other brands.

“I’d therefore encourage local designers to enter this year’s competition – and

hopefully go on to showcase their own collections at Pure London.”

Wexford native and former gymnast Emma Kirwin is also based at the Inner City

Trust’s Fashion & Textile Design Centre on Shipquay Street.  Her latest collection

includes a range of leotards and fashionable sportswear with a 90’s streetwear edge.

Emma uses comfortable fabrics in her pieces which cater for gymnasts, dancers and

performers often overlooked by other sports.

Emma Kirwin - Local Fashion Designer

She said: “It was a great experience to travel as a group to the exhibitor event earlier

this year – and to importantly have the support of other local designers.

“It was also fantastic to showcase our creations in the run up to London Fashion

Week – and there was such an amazing excitement and buzz about the whole trip!

“The experience also helped me to think about my designs and to branch out more

into sportswear – instead of focusing on gymnastics gear.

“I’d therefore urge as many local designers as possible to apply.  Indeed, it was a

wonderful opportunity most of us simply wouldn’t have had if it weren’t for the

pitching competition!”

The deadline for applications for this year’s designer ‘pitching competition’ is Friday

30 November 2018. For further information and to apply visit or contact Deirdre Williams on 07807795889.

For further information on the ‘Designer Enterprise Programme’ contact Danielle

McNally Business Officer at Derry City and Strabane District Council on 02871 253

253 or email

Pure London

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